Dissertation Research- Alfred Hitchcock’s self promotion

“There’s no promotion like self promotion”

Alfred Hitchcock’s tour of the Bate’s motel, a trailer for his film “Psycho” in 1960.

Another way of adding hype was to put this poster into cinema foyers requesting that none shall be admitted into the screen after the film had started playing.

Was Hitchcock an eccentric or a publicity genius?

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